Assessment

  1. Current PageRank
  2. Age of the site (according to Google)
  3. # Links found by Yahoo
    1. .edu Links
    2. .gov Links
  4. Comparison of your traffic vs. your market’s leaders
  5. What keywords rank for your site? How many searches do they get?
  6. Set up Google Analytics
  7. Are you in Google Product? Are you in Onebox?
  8. Are you on Shopping Sites?
  9. Are you doing PPC?
  10. Are you doing eBay? Should you?
  11. Are you doing Amazon? Should you?